REVLON
FULL-TIME MASCARA

FULL CAMPAIGN WORK

THE CONCEPT:
LIVE LASHES TO THE FULLEST

This concept is an invitation to live full out, being both aspirational and authentic.

Through an ingredient story, along with visuals of lush lashes this concept dramatizes a formula that creates lightweight buildable full-out volume created from Sunflower Microfibers and powered by Double Flex Technology–so it lasts all day with no flake out.

From an emotional standpoint, it’s about a mascara whose incredible, flake-free volume lets you live life to the fullest.