NEUTROGENA
HYDROBOOST BODY
CONCEPTUAL WORK
THE CONCEPT:
HYDRATION GAMES
Every day your body is fighting dehydration.
Even half a teaspoon of water can make all the difference in your skin.
To win the battle, you can’t rely on any old moisturizer.
You need a smarter, more powerful kind of hydration.
The kind until now found only in your face cream.
