Introduced and launched to mass market in early 2013, L'Oréal Paris Advanced Haircare is designed to help women change the life of their hair. This clinically-tested collection consists of five individual modules paired with customized actives and patented ingredients that tailor each formula for particular hair needs and types - ultimately delivering instant results and lasting transformation. Featuring Lea Michele, Jennifer Lopez, Julianne Moore, Doutzen Kroes and Eva Longoria.