This was an Aveeno Baby paid Facebook and Instagram campaign. A handful of baby visuals and video clips that had previously been shot and produced were leveraged, and all other product-only visuals and gifs were created by myself, in our in-house photo studio. In addition to the creative direction, I was responsible for the prop sourcing, lighting, shooting, editing, comping, retouching and creation of the final gifs and images that went live.