MARY ZAZZI

Print, brochure and social

:06 GIF’s created for Giphy

Print, brochure and social

Neutrogena Makeup Remover - :06 Bumpers

Art Direction — from concept through to to final production.

CREDITS:

evp creative director, copy | b. avellini

associate creative director, copy | s. medukic

senior art director | m. zazzi

Bannerstand, brochure and social

We've all been there - long day at the office or a late night out and you've managed to fall asleep with your makeup on... again. The cons to sleeping in your makeup from the night before can be a real nightmare - but with a pack of Neutrogena Makeup Remover Wipes on your nightstand, you can sleep soundly! 

Art Direction — from concept through to to final production.

Back in 2017, we were charged with growing wipes by 30% a year for the next 5 years, a very tall order. So, how do we achieve this kind of growth?
 The answer is to drive household penetration.

Makeup penetration is double that of wipes.
Yet, only half of those women use a specific makeup remover product, and among them, the percentage who use wipes is even smaller. That’s a big gap.
And a big opportunity.

So how do we compel them to purchase?
 By informing them that Neutrogena MUR not only removes over 99% of your makeup, it also gives you healthier skin.

We've created some light-hearted, fun digital content that will be served up to YouTubers searching out how-to makeup tutorials. We've highlighted some of the latest make-up trends in these :15 videos showing the realness of trying to follow along with the how-to's. Luckily, Neutrogena Makeup Remover wipes are there to clean the slate so you can fix your mistakes and start over.

Art Direction — from concept through to to final production.

Style icon. Interior designer. Fashion visionary. And now, Hunter Douglas muse. Iris Apfel + Hunter Douglas, powered by style.

Art Direction — from concept through to to final production.

This was an Aveeno Baby paid Facebook and Instagram campaign. A handful of baby visuals and video clips that had previously been shot and produced were leveraged, and all other product-only visuals and gifs were created by myself, in our in-house photo studio. In addition to the creative direction, I was responsible for the prop sourcing, lighting, shooting, editing, comping, retouching and creation of the final gifs and images that went live. 

GENTLE SCENTS ANIMATED VIDEO
This project was a collaboration with Canadian-based illustrator, Meg Robichaud and animation studio, Think Video. We created this digital video to announce the launch of Aveeno's first line of scented washes and lotions for sensitive skin.

Introduced and launched to mass market in early 2013, L'Oréal Paris Advanced Haircare is designed to help women change the life of their hair. This clinically-tested collection consists of five individual modules paired with customized actives and patented ingredients that tailor each formula for particular hair needs and types - ultimately delivering instant results and lasting transformation. Featuring Lea Michele, Jennifer Lopez, Julianne Moore, Doutzen Kroes and Eva Longoria.